BEING is a brand for the millennials and motivates them to be comfortable in their own skin and embrace the world and their own self, free of judgements. This thought arises from the quote - 'Beauty lies in the eye of the beholder'. The logo is a silhouette of a free and dynamic brush stroke, a symbol representing freedom of expression through art. The packaging structure is a cylindrical, playful format which can be retained as the case for the glasses, relatively reducing the amount of waste in e-commerce.
Tutor : Carlos Calahorra | Máster en Diseño de Packaging | Elisava, Barcelona | 2017
Brand logo
