Intensive 8-hour design workshop conducted by Design Bridge, London
The brief was to create a disruptive packaging for millennials. We chose to work on a brand which the millennial women could identify with –
BED HEAD by TIGI. BED HEAD is not just a personal care brand but also a styling brand. It encourages self-expression and to take pride in who you are and what you do. BED HEAD + Chupa Chups is a concept of a collaboration between two iconic brands coming together to create a disruption in how a product the brand BED HEAD could be perceived differently. These are a range of lipsticks, with bold candy colors, encouraging to women to take risks and be bold in a fun, nostalgic format. Working around the concept of how a lollipop candy stains the lips, the BED HEAD Dare to be are a range of bold colored lipsticks in the format of a floating lollipop.
BED HEAD by TIGI. BED HEAD is not just a personal care brand but also a styling brand. It encourages self-expression and to take pride in who you are and what you do. BED HEAD + Chupa Chups is a concept of a collaboration between two iconic brands coming together to create a disruption in how a product the brand BED HEAD could be perceived differently. These are a range of lipsticks, with bold candy colors, encouraging to women to take risks and be bold in a fun, nostalgic format. Working around the concept of how a lollipop candy stains the lips, the BED HEAD Dare to be are a range of bold colored lipsticks in the format of a floating lollipop.
Bed Head + Chupa Chups = Expressive + Fun.
Tutor : Asa Cook, Pati Zywert | Team : Soha Savant, Carla Estrada | Máster en Diseño de Packaging | Elisava, Barcelona | 2017
