Fragrance packaging project for the popular brand Massimo Dutti, a part of the Inditex Group, at Tailored Perfumes, Barcelona, Spain.
The brand originated in Barcelona, Spain, where its sole focus was men’s fashion. After joining forces with Inditex, the Spanish clothing manufacturing group that’s also responsible for Zara, Massimo Dutti began to expand. In 1992 a full range of women’s fashion was introduced.
The brand originated in Barcelona, Spain, where its sole focus was men’s fashion. After joining forces with Inditex, the Spanish clothing manufacturing group that’s also responsible for Zara, Massimo Dutti began to expand. In 1992 a full range of women’s fashion was introduced.
Massimo Dutti pieces walk the fine line between casual and tailored, thoughtful and spontaneous,
fashionable but not overly fashion obsessed.
fashionable but not overly fashion obsessed.
Classic silhouettes with modern details
Massimo Dutti creates built-to-last staples that take design cues from European tailoring and classic silhouettes.
The brand designs for a modern, elegant, and urban client, one who wants classic pieces
updated to match current trends.
The brand designs for a modern, elegant, and urban client, one who wants classic pieces
updated to match current trends.
Travel is one of the core territories of Massim Dutti as a brand. Through its apparel collection, accessories and visual merchandising it evokes
the traveller in the user. From fun and cheerful getaways at the beaches to executive travel through cities, it covers all the aspects of travel.
Massimo Dutti is about luxury travel. Sticking to it core value of being traditional, it suggests a walk down the cities’ memory lane.
Exploring the history of the destination.
the traveller in the user. From fun and cheerful getaways at the beaches to executive travel through cities, it covers all the aspects of travel.
Massimo Dutti is about luxury travel. Sticking to it core value of being traditional, it suggests a walk down the cities’ memory lane.
Exploring the history of the destination.
Defining the the design brief
To design a new range of fragrance packaging for the Spanish brand Massimo Dutti inspired by Travel and the best destinations of the world.
A range consisting of four destination-themed bottles. The design should follow the visual language of the brand
to appeal to the urban and cosmopolitan men and woman.
A range consisting of four destination-themed bottles. The design should follow the visual language of the brand
to appeal to the urban and cosmopolitan men and woman.
Inspired by the traditional perfume bottle, this concept revolves around balancing the core values of the brand -
traditional roots with a modern touch. The form is drawn from the bottles used to store fragrance oils in olden days.
The concept is an extension to traditional perfume making.
traditional roots with a modern touch. The form is drawn from the bottles used to store fragrance oils in olden days.
The concept is an extension to traditional perfume making.
Final Concept
